Hashtags are everywhere these days, and the hospitality industry is no exception. They’re valuable tools in a hotel’s content strategy, catalysts for increased visibility and useful for capitalizing on trends. But with so many to choose from, which ones should you use? While this is by no means a complete list, here are a few to get you hitting “shift 3.”

Themed Hashtags

  • 1. #GreenMeetings A resource for eco-conscious meeting planners
  • 2. #Mombloggers Family travel- and parenting-related conversations
  • 3. #TravelTuesday Open-ended and great for first-time hashtag users
  • 4. #BeachFriday It’s the weekend. Give the people what they want!
  • 5. #FriFotos A photo-based conversation with a different theme each week

Brand Driven Hashtags

  • 1. #SPGLife If it’s a Starwood property, this is the hashtag to use
  • 2. #FSTaste Get a taste of Four Seasons’ food and wine from around the world
  • 3. #TravelBrilliantly Follow along as Marriott explores innovative travel ideas
  • 4. #ICConcierge Curated travel tips from Intercontinental Hotels and Resorts
  • 5. #DestinationMonday How Mandarin Oriental showcases its far-flung hotels and resorts

Twitter Chat Hashtags

  • 1. #TourismChat
    • Frequency: Thursdays @ 3 p.m. EST
    • Bi-monthly twitter chat focused on social media in the tourism industry
  • 2. #LuxChat
    • Frequency: Variable
    • All things luxury in travel, fashion, food and wine and more
  • 3. #TL_Chat
    • Frequency: Variable
    • Travel tips and discussion run by Travel + Leisure
  • 4. #TTOT
    • Frequency: Tuesdays @ 4 p.m. EST
    • Short for “Travel talk on Twitter”
  • 5. #TravelPics
    • Frequency: Mondays at 3 p.m. EST
    • One of Twitter’s top photo-based travel chats