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Archived Blog

Archived Blog
January 13, 2015

The Future of Popularity

It’s no secret that hoteliers fixate on TripAdvisor’s Popularity Index. The better your hotel’s reviews,…
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Archived Blog
November 13, 2014

Facebook’s New Local Awareness Ads

In the past I’ve blogged about Facebook’s mobile discovery tool, Nearby Places, which is a…
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Archived Blog
October 1, 2014

Life in the fast lane: Hyperlapse, Instagram’s newest app

In late August, just in time for the tail end of summer travel, Instagram broke new ground by releasing its second standalone app. Dubbed Hyperlapse, it comes with the promise…
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Archived Blog
August 29, 2014

Hotels My Friends Like: A Look at Facebook’s Nearby Places

After last examining Facebook’s focus on reviews, today we’re diving into a closely related topic.…
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Archived Blog
July 21, 2014

Will Facebook Reviews Trip Up TripAdvisor

Remember the scene in Jurassic Park where a glass of water vibrates with each step…
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Archived Blog
June 15, 2014

What iOS 8 could mean for hotels

Recently a number of new iOS features were introduced at the 2014 Apple Worldwide Developers…
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Archived Blog
March 5, 2014

Is texting the next big thing in hospitality?

By now you’ve probably heard about Facebook’s acquisition of the hugely popular messaging platform WhatsApp. The $19 billion price tag made for juicy headline fodder, but what exactly does it…
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Archived Blog
February 12, 2014

Water Cooler Content

The Super Bowl vaulted Oreo to social media superstar status. The Grammys made Arby’s relevant…
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Archived Blog
January 20, 2014

15 essential #hashtags for hotels

Hashtags are everywhere these days, and the hospitality industry is no exception. They’re valuable tools…
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Archived Blog
January 7, 2014

A hotel review in an instant

On Instagram, guest feedback comes fast, frequent, and with #NoFilter. Now, thanks to a few…
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Archived Blog
December 9, 2013

Five essential travel apps

"Make this easy for me." That should be a familiar refrain for anyone in the…
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Archived Blog
November 25, 2013

An interesting use of Instagram

If a new hotel opens and you’re not there to see it, does it make…
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Archived Blog
February 14, 2013

Ownage In The Mountains

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