Hashtags are everywhere these days, and the hospitality industry is no exception. They’re valuable tools in a hotel’s content strategy, catalysts for increased visibility and useful for capitalizing on trends. But with so many to choose from, which ones should you use? While this is by no means a complete list, here are a few to get you hitting “shift 3.”
Themed Hashtags
- 1. #GreenMeetings A resource for eco-conscious meeting planners
- 2. #Mombloggers Family travel- and parenting-related conversations
- 3. #TravelTuesday Open-ended and great for first-time hashtag users
- 4. #BeachFriday It’s the weekend. Give the people what they want!
- 5. #FriFotos A photo-based conversation with a different theme each week
Brand Driven Hashtags
- 1. #SPGLife If it’s a Starwood property, this is the hashtag to use
- 2. #FSTaste Get a taste of Four Seasons’ food and wine from around the world
- 3. #TravelBrilliantly Follow along as Marriott explores innovative travel ideas
- 4. #ICConcierge Curated travel tips from Intercontinental Hotels and Resorts
- 5. #DestinationMonday How Mandarin Oriental showcases its far-flung hotels and resorts
Twitter Chat Hashtags
- 1. #TourismChat
- Frequency: Thursdays @ 3 p.m. EST
- Bi-monthly twitter chat focused on social media in the tourism industry
- 2. #LuxChat
- Frequency: Variable
- All things luxury in travel, fashion, food and wine and more
- 3. #TL_Chat
- Frequency: Variable
- Travel tips and discussion run by Travel + Leisure
- 4. #TTOT
- Frequency: Tuesdays @ 4 p.m. EST
- Short for “Travel talk on Twitter”
- 5. #TravelPics
- Frequency: Mondays at 3 p.m. EST
- One of Twitter’s top photo-based travel chats