March 9, 2020
Facebook Pixel: Its Uses and Benefits, Explained
In social media’s ever-changing landscape of trends, features, and rollouts, businesses need every advantage they…
December 18, 2019
Social Stats You Should Pay Attention To
Let’s face it—we live in a digital world. And in the hospitality industry, the best…
December 5, 2019
Leveraging Paid Social
Let's talk about utilizing paid social media. In a word? Necessary. In 2019, social media…
November 12, 2019
A Peek Into Social Media Monitoring
The rise of digital tools and social media has created a customer service experience of…
October 15, 2019
Ten Social Media Tips & Tricks
Who doesn’t love a time-hacking, content-enhancing tip or trick? At BCV, we’ve picked up a…
September 10, 2019
What is a Micro-Influencer and Why are they Important?
It’s an influencer’s world and we’re just living in it—or so it seems. In the…
August 6, 2019
Tips From a Road Warrior: What You Need in Your Carry-on
We’ve all been there—you get off the plane after what feels like an eternity, eager…
May 7, 2019
Vertical Video is Taking Over Social Media
IGTV changes the way users interact with visual content In less than a decade, Instagram…
April 1, 2019
Six Tips for Foolproof Social Media Photos
Picture this: you’re scrolling through your Instagram feed when all of a sudden you’re captured…
February 13, 2019
Hashtags: The Social Media Underdog
Hashtags have been an invaluable social media tool, ever since its first use on Twitter,…
November 13, 2018
Meet Team BCV: Stephanie Polinski, Vice President of Strategy
We had the chance to sit down with our Vice President of Strategy, Stephanie Polinski.…
September 18, 2018
#BCVBarks: A Day in the Life of an Office Dog
(This message has been translated from dog language courtesy of our elite panel of canine…
August 6, 2018
A Day in the Life of a BCV Intern
This summer, we welcomed 16 interns to BCV. With roles ranging from client services to…
March 5, 2018
Millennials Redefine Vacationing
To simply say that millennials are driving the growth of the travel industry is an…
February 12, 2018
BCV’s Top Trips of 2017: And Why They Should Be on Your List
Whether it’s discovering a charming city tucked into the summery climate of South Carolina or…
February 7, 2018
Pinterest: A Social Network?
How do you define Pinterest? Is it a social network? The ability to comment, pin…
December 21, 2017
The State of Social
Over the years, social media has evolved and adapted to changing trends and technologies at…
December 6, 2017
BCV Clients Capture Adrian Awards
There is no denying in this day and age that social media matters. However, without…
November 6, 2017
Move Over Content, Video is King
Over the past five years, the use of video in digital marketing has increased exponentially,…
September 6, 2017
Content Champions
This guide is intended to encourage your associates, we call them "Content Champions," to capture…
August 7, 2017
TV Personality Key Interaction
Conversation Context BCV closely monitored Film and TV Personality Mark Sheppard’s social media channels after…
May 23, 2017
For Hospitality, UGC is the Key
They say that a picture is worth a thousand words, which for brands, is especially…
April 4, 2017
Social Media Trends to Watch Out For in 2017
Remember the mannequin challenge? How about planking? Velour tracksuits? Thankfully, trends are constantly evolving. And that goes for social media trends, too (RIP MySpace). Check out what we think will…
March 3, 2017
Revenue Generating Facebook Offer Campaign
JW Marriott Phoenix Desert Ridge Resort & Spa is located in the heart of Phoenix…
March 3, 2017
“DragonCon” Engagement Strategy
In preparation for hosting the annual “DragonCon” conference, the Atlanta Marriott Marquis wanted to promote…
March 3, 2017
“Make Your Break” Campaign
Located on Sand Key, the Clearwater Beach Marriott Suites launched an “Ultimate Spring Break Countdown”…
September 15, 2015
Big Changes For Instagram
It’s so close you can practically touch it. With the introduction of a handful of…
June 11, 2015
No Words Necessary
I truly never imagined the day would come when I would be writing about emojis,…
April 9, 2015
Live From Your Hotel
Over the years I’ve been fortunate to have many hoteliers tell me about their “aha”…
March 26, 2015
5 Simple Steps for Supporting Events with Social Media
When it comes to events at your hotel, your dedicated team works like a well-oiled…
January 13, 2015
The Future of Popularity
It’s no secret that hoteliers fixate on TripAdvisor’s Popularity Index. The better your hotel’s reviews,…
November 13, 2014
Facebook’s New Local Awareness Ads
In the past I’ve blogged about Facebook’s mobile discovery tool, Nearby Places, which is a…
October 1, 2014
Life in the fast lane: Hyperlapse, Instagram’s newest app
In late August, just in time for the tail end of summer travel, Instagram broke new ground by releasing its second standalone app. Dubbed Hyperlapse, it comes with the promise…
August 29, 2014
Hotels My Friends Like: A Look at Facebook’s Nearby Places
After last examining Facebook’s focus on reviews, today we’re diving into a closely related topic.…
July 21, 2014
Will Facebook Reviews Trip Up TripAdvisor
Remember the scene in Jurassic Park where a glass of water vibrates with each step…
June 15, 2014
What iOS 8 could mean for hotels
Recently a number of new iOS features were introduced at the 2014 Apple Worldwide Developers…
April 7, 2014
Get the picture?
Way back in 2011 Twitter gave users the ability to attach photos to their tweets.…
March 5, 2014
Is texting the next big thing in hospitality?
By now you’ve probably heard about Facebook’s acquisition of the hugely popular messaging platform WhatsApp. The $19 billion price tag made for juicy headline fodder, but what exactly does it…
February 12, 2014
Water Cooler Content
The Super Bowl vaulted Oreo to social media superstar status. The Grammys made Arby’s relevant…
January 20, 2014
15 essential #hashtags for hotels
Hashtags are everywhere these days, and the hospitality industry is no exception. They’re valuable tools…
January 7, 2014
A hotel review in an instant
On Instagram, guest feedback comes fast, frequent, and with #NoFilter. Now, thanks to a few…
December 9, 2013
Five essential travel apps
"Make this easy for me." That should be a familiar refrain for anyone in the…
November 25, 2013
An interesting use of Instagram
If a new hotel opens and you’re not there to see it, does it make…