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August 10, 2022

The Pros and Cons of Hiring a Social Agency vs Hiring an In-House Team

By Mark Skroch, President, BCV How did we ever get rooms booked before the internet?…

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July 21, 2022

5-Star Social Strategy for Your Hotel Restaurant

Your hotel restaurants, bar and grill, and other food and beverage services directly impact profitability.…

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June 29, 2022

LGBTQ+ Representation in Hospitality

Building Authentic Inclusivity in Hotel Social Media Programs It’s Pride Month and around the world,…

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June 23, 2022

Staying on Par With Social Media Best Practices for Golf Resorts

Time to Tee Off The game of golf resort marketing is much like the game…

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June 14, 2022

Metasearch: An Original Internet Paid Media Tactic That’s Here to Stay

What is Metasearch? Metasearch is one of those concepts that’s a powerful force, but is…

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June 2, 2022

The Evolution of Sentiment Analysis in Hotel Social Media

Tap Into Your Emotions For years, sentiment in social media was imprecise, especially when compared…

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May 13, 2022

How to Conduct a Social Media Audit and Put It to Use for Luxury Hotel Marketing

PART 1: The Start, Stop, Keep Strategy What’s a social media audit? And what does…

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April 22, 2022

Holiday Travel + Cultural Holidays

How to Create Content with Regard for Religious & Cultural Days of Observances Social audiences…

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April 22, 2022

The Facebook Pixel is Now the Meta Pixel: How Hotels Can Use it to Drive Social Media ROI

Setting a New Standard The Holy Grail of social media advertising has always been to…

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