March 22, 2023
How to Conduct a Social Media Audit (And Put It to Use for Luxury Hotel Marketing): Part 2
Part 2: A Checklist to Activate your Start, Stop, Keep Strategy and More Now that…
March 22, 2023
How to Conduct a Social Media Audit (And Put It to Use for Luxury Hotel Marketing): Part 1
PART 1: The Start, Stop, Keep Strategy What’s a social media audit? And what does…
February 27, 2023
Must-Have Elements of a Luxury Hotel Social Media Ad
These days when someone searches for a resort or high-end travel destination, they are inundated…
February 1, 2023
Instagram Reels Strategies for Luxury Hotel Social Media
The Real Opportunity of IG Reels for Luxury Hotels Instagram reels are the hottest feature…
January 17, 2023
BCV’s Trophy Case Now Has 39 Adrian Awards!
It’s Awards Season--when the luminaries all line up to see if their work will win…
November 28, 2022
3 Must-Haves In Your Social Media Agency Scope for 2023
A, B, C. Always Be Communicating The media landscape is evolving faster than ever. Every…
November 9, 2022
Looking For Your Next Big Revenue Driver? Infuse Your Strategy with a Little Social Commerce
Luxury Hotels Were Made for Social Commerce In marketing terms, social commerce is an amplification…
October 28, 2022
Seasonal Strategies for Luxury Hotel Brands: Black Friday Edition
The holiday retail deals around Thanksgiving have become almost as important as the Thanksgiving turkey.…
October 20, 2022
Turning Leaves? Perfect for Turning Up Last-Minute Bookings
Fall Road Trips in New England for Your Luxury Hotel Properties It’s Fall in New…
October 17, 2022
Turning What Ifs Into What’s Next
Latest Tips and Tricks for the Hotel Social Media Savvy If you’re into optimizing your…
September 30, 2022
How to Use Pinned Posts Without Getting Stuck
To Pin or Not to Pin Pinned posts are incredibly valuable to marketers looking to…
September 9, 2022
More than a “Do Not Disturb” Sign
The Data Download Privacy and data security are the hottest buzzwords on the Internet. More…
August 18, 2022
Ask Me Anything (As Long As It’s About Luxury Hotel Marketing!)
BCV recently took questions from the hospitality world. Here are the responses from our category…
July 21, 2022
5-Star Social Strategy for Your Hotel Restaurant
Your hotel restaurants, bar and grill, and other food and beverage services directly impact profitability.…
June 29, 2022
LGBTQ+ Representation in Hospitality
Building Authentic Inclusivity in Hotel Social Media Programs It’s Pride Month and around the world,…
April 22, 2022
Holiday Travel + Cultural Holidays
How to Create Content with Regard for Religious & Cultural Days of Observances Social audiences…
April 22, 2022
The Facebook Pixel is Now the Meta Pixel: How Hotels Can Use it to Drive Social Media ROI
Setting a New Standard The Holy Grail of social media advertising has always been to…
April 4, 2022
UGC: Your Secret Weapon in Hotel Social Media Strategy
The Social Content Takeover Today, Americans spend nearly as much time streaming user-generated videos on…
March 15, 2022
“I Do’s” and Don’ts for Destination Wedding Bookings
Pent-up demand is driving a wedding surge. 2022 is predicted to have the largest number…
March 15, 2022
AND THE WINNER IS… BCV CLIENTS!
64th Annual HSMAI Adrian Awards Announced In a year of masks, swabs, and wipes for…
February 23, 2022
Social Media and the Consumer Buying Journey in Luxury Hospitality (Middle East Edition)
Let the Journey Begin On the road to hotel social media ROI, there are many…
January 31, 2022
Creating the Perfect Storm for Success in Hospitality
Paid Social Media + Organic Content It’s an exciting time in the paid media world,…
January 21, 2022
How to Reach the Peak of Mountain Resort Marketing
It’s definitely different up here in the mountains. The air is clear. The snow is…
January 7, 2022
Top Hospitality Trends for 2022
Looking Ahead Means Booking Ahead A Note from our General Manager First of all, I…
December 20, 2021
Gifts of Experience
A curated list for travel lovers There are people in your life--friends, family members and…
December 10, 2021
How to Leverage Instagram for Maximum Return
The opportunity to boost hotel bookings through social media channels like Instagram have never been…
November 29, 2021
Tis’ the Season for an Unprecedented Holiday Spending Boom
You might have noticed that holiday decorations started popping up super early this year--giving a…
November 19, 2021
Welcome Guests Well Ahead of Opening
The benefits of a pre-opening social media campaign are totally worth the effort. Social is…
November 5, 2021
Emerging Travel & Hospitality Trends
This past year, social media usage has seen a boom time to include new channels…
October 29, 2021
Planning A Successful Social Media Photoshoot For Your Hotel
In digital marketing for hotels, photographs make up a huge component of the nonverbal brand.…
September 14, 2021
Going Global: How we Translated Local Learnings to Global Social Strategy
In a global business like hospitality, it’s common to serve clients on multiple continents. For…
August 26, 2021
IG Reels: Expert Answers to Frequently Asked Questions About Instagram’s Latest Feature
Instagram was first known for its glossy feeds of picture-perfect sunsets, fashionable influencers, and sumptuous…
August 19, 2021 Last-Minute Labor Day Travel:
Last-Minute Labor Day Travel:
Social Media Marketing Tips to Capture Consumer Attention
Labor Day is traditionally an occasion to travel. It signals the end of the summer…
July 27, 2021
How to build your hotel’s luxury influencer strategy
Brand spending on influencer marketing is up 34% this year, rising to $3.7 billion. That…
July 20, 2021
5 Reasons Your Response Time Matters in Hospitality
You may be surprised to learn that only 56% of travel and tourism brands respond…
July 13, 2021
How To Craft The Right Social Media Mix For Your Hotel
Social media is an essential element of any hotel marketer’s playbook, and creation of a…
April 28, 2021
A Conversation About Diversity, Equity, and Inclusion
BCV’s Commitment to Diversity, Equity & Inclusion (DEI). As an organization comprised of both content…
August 20, 2020
Content that Will Drive Social Media Engagement for Hotels in the Post-COVID 19 World
Today, more people are home than ever before; so, it’s not surprising that social media…
August 19, 2020
Social Media Decisions That Can Help Your Guests Come Back
Another Summit, another virtual Platform, yet another discussion on the impact of the ongoing pandemic…
June 18, 2020
Hospitality Social Media Marketing During A Crisis
According to a survey of more than 25,000 consumers in 30 markets, Facebook and Instagram…
June 18, 2020
Evolving Social Media Landscape During COVID19
As the COVID-19 pandemic has affected our daily lives, it has also affected how we…