Social Media During COVID-19

Insights For Hospitality Industry to Relaunch and Recover

Mark Skroch
General Manager,
BCV, a RateGain Company

A Letter To Hospitality Leaders

At BCV, we’ve witnessed firsthand the effects that the COVID-19 pandemic has had on the hospitality industry. Travel has never seen disruption quite like this. We understand the uncertainty you’re feeling—today, tomorrow, and in the months ahead. We also know that hospitality is an industry built on serving and inspiring others. Staying positive and finding solutions is in our DNA. We will travel again.

During this unprecedented time, BCV is helping its partners chart a course forward and prepare for a better tomorrow. I hope you find hope and see opportunity—as we have—in the trends, insights, and best-in-class work highlighted here. For additional support, I invite you to reach out for one-to-one guidance from our experts.

The world will travel again; it’s how we respond now that will make all the difference. BCV is here to help you take action and plan for a rapid recovery. Get in Touch

Social Trends

Social media usage has skyrocketed during the COVID-19 pandemic. With travelers dreaming, researching, and planning like never before, a robust social strategy is vital to your property’s recovery efforts.

80% Increase in Social Media Queries on Hotel Services Via Facebook and Instagram in May

2X Lower CPM on Facebook Advertising
in May

51% of Businesses are Reporting an Increase in Online Interactions

Source : BCV Social

Our Insights

Now is the time for action. Brands that are actively listening and engaging with travelers are gaining share of voice and are positioned for a faster recovery.

Social Media During COVID-19:
Tourism Brands That Got it Right
Content that Will Increase
Social Media Engagement in the
Post Corona World

Want To Design A Robust Social Media Strategy For Recovery?

Get in Touch

Events & Webinars

Upcoming Webinar

Meet BCV at Skift Global Forum 2020

Date: 21 – 23 September | 8:30 AM – 3:30 PM EDT
Register Now
On-Demand Webinars

Decoding America’s Travel Recovery:
Data & Predictions

Date: Tuesday, 28th July, 2020 | Time: 11 – 12 PM CST
View Recorded Webinar

COVID 19 Updates

June Update
How to Approach Social Media During COVID-19
May Update
Evolving Social Media Landscape During COVID 19
April Update
Hospitality Social Media Marketing During A Crisis