In preparation for hosting the annual “DragonCon” conference, the Atlanta Marriott Marquis wanted to promote pre-conference room bookings via social media. Additionally, they sought to Interact with attendees, provide support throughout the conference and conduct reputation management via social media throughout the conference event.
To help achieve the campaign goals, organic keyword searches were conducted via Twitter to identify relevant users and assist potential customers with booking information.
BCV also curated and created conference specific messaging for all relevant social platforms pre-, during, and post-conference to ensure communications felt organic to the target audience. In addition, conference and “insider” photos were tweeted in real-time.
By monitoring the social space 24/7, BCV interacted with DragonCon attendees staying at the hotel to build brand loyalty, give attendees a positive lasting impression of the hotel and staff and encouraged attendees to share their memories about the event to their own social channels.
Campaign Results:
- 7,265 total impressions
- 78 Twitter Ad Clicks
- 458 Total Marriott Recorded Clicks
- $1,925 Revenue Generated, based on $13.00 Ad Spend (X150 ROI)
