A Letter To Hospitality Leaders
At BCV, we’ve witnessed firsthand the effects that the COVID-19 pandemic has had on the hospitality industry. Travel has never seen disruption quite like this. We understand the uncertainty you’re feeling—today, tomorrow, and in the months ahead. We also know that hospitality is an industry built on serving and inspiring others. Staying positive and finding solutions is in our DNA. We will travel again.
During this unprecedented time, BCV is helping its partners chart a course forward and prepare for a better tomorrow. I hope you find hope and see opportunity—as we have—in the trends, insights, and best-in-class work highlighted here. For additional support, I invite you to reach out for one-to-one guidance from our experts.
The world will travel again; it’s how we respond now that will make all the difference. BCV is here to help you take action and plan for a rapid recovery. Get in Touch
Social media usage has skyrocketed during the COVID-19 pandemic. With travelers dreaming, researching, and planning like never before, a robust social strategy is vital to your property’s recovery efforts.
80% Increase in Social Media Queries on Hotel Services Via Facebook and Instagram in May
2X Lower CPM on Facebook Advertising
51% of Businesses are Reporting an Increase in Online Interactions
Source : BCV Social
Now is the time for action. Brands that are actively listening and engaging with travelers are gaining share of voice and are positioned for a faster recovery.