JW Marriott Phoenix Desert Ridge Resort & Spa is located in the heart of Phoenix and offers first-class amenities and incredible service in a truly comfortable and luxurious resort. In order to drive bookings, the resort launched a two-day Facebook campaign, offering special rates on select dates.

The offer was distributed to JW Marriott Desert Ridge’s Facebook fans and friends of the property’s Facebook fans, as well as a highly-targeted group of Facebook users who ‘like’ other hotels in the local competitive set with a $75 total ad spend.

Campaign Results:

  • 826 Offers were claimed
  • The Deal Page was clicked 1,469 times
  • 145 Room Nights were booked
  • Offer generated $15,105 in revenue (200X ROI)