Grand Isle Resort

HSMAI Adrian Award Winner

The Grand Isle Resort is a hidden gem along the islands of the Bahamas. It was also the backdrop for an episode of ABC’s hit dating show The Bachelor in February 2016, where it was showcased as a once-in-a-lifetime vacation destination.

In an effort to capitalize on The Grand Isle Resort’s television appearance, BCV drove bookings through a cohesive social media campaign that included Facebook ads, live tweets and behind-the-scenes Instagram photos. In collaboration with BCV’s existing Facebook conversion tracking pixel, a Facebook offer was launched that targeted Bachelor fans and offered them 15% off their stay. As a result of this campaign being offered exclusively via social media, BCV was able to track bookings made by users who saw the ad during the campaign.

Results:

  • BCV drove an ROI of over $99K during campaign period
  • 43 new room reservations booked via the 15% off Facebook Offer
  • Increased awareness of Grand Isle Resort, hitting over 70K engagements following the episode
  • Promoted Tweet campaign saw nearly 900 engagements and 20K impressions