HSMAI Adrian Award Winner
W Fort Lauderdale is a trendsetting property located along Florida’s atlantic coast. The property operates under the tagline “Anything goes at our Fort Lauderdale luxury hotel, except the ordinary.”
In order to grow W Fort Lauderdale’s Facebook community and raise awareness of the property’s unique amenities and features, BCV created a campaign that leveraged Facebook’s latest ad products such as Carousel Ads to highlight multiple offerings and Facebook Live to give users a real-time glimpse into on property events. Social media influencers were also invited to the property in order to share their experience on their own social channels. BCV also developed content strategies that aligned with user’s interests.
- #1 Facebook growth and engagement among all W Hotels in North America
- #1 Facebook growth among competitive set in Fort Lauderdale
- Social media efforts on Facebook drove over 22M impressions, 1M engaged users and increased Facebook fans by 108%
- Advertising campaign drove 11.8K click to the property website, reached 664K users and garnered over 1.9M impressions