The Ritz-Carlton, Dove Mountain is tucked away in Arizona’s Sonoran Desert, a coveted outdoor escape for luxury travelers. Offering a mix of restorative experiences and amenities, the property knew social media was a critical avenue to build consideration. With goals aimed at achieving a stronger brand presence and driving social community growth, The Ritz-Carlton, Dove Mountain tapped BCV to craft their social media strategy.
BACKGROUND
APPROACH
BCV recommended a video ad with the objective of driving clicks to The Ritz-Carlton, Dove Mountain’s Instagram page.
To provoke emotion and stop users from their scroll, captivating video content of the property and surrounding area was utilized as a means of creating the desire to travel the Sonoran Desert.
The ad was supported with demographic, interest, and behavior based targeting alongside qualifiers such a geographic location, age, net worth, travel interests and digital activity.
RESULTS
1,061
NEW FOLLOWERS
4,979
CLICKS TO INSTAGRAM PROFILE
$0.15
COST-PER-CLICK
124K
USERS REACHED
RESULTS REFLECT A 3-MONTH LONG CAMPAIGN