What To Expect

Case Study Overview


With the pandemic still taking a toll on tourism and impacting traveler preferences, The Ritz-Carlton Bacara, Santa Barbara wanted to maintain a strong position by providing activities and offerings for various traveler types. Understanding this objective, BCV proposed the Bacara-by-Day campaign: an effort to highlight activities that would appeal to different audience segments while staying true to the hotel’s unique brand—all with safety at the top of mind.