JW Marriott Phoenix Desert Ridge Resort & Spa is located in the heart of Phoenix and offers first-class amenities and incredible service in a truly comfortable and luxurious resort. In order to drive bookings, the resort launched a two-day Facebook campaign, offering special rates on select dates.
The offer was distributed to JW Marriott Desert Ridge’s Facebook fans and friends of the property’s Facebook fans, as well as a highly-targeted group of Facebook users who ‘like’ other hotels in the local competitive set with a $75 total ad spend.
Campaign Results:
- 826 Offers were claimed
- The Deal Page was clicked 1,469 times
- 145 Room Nights were booked
- Offer generated $15,105 in revenue (200X ROI)
