With the summer season officially over, hotels are starting to plan for 2021 to drive recovery and will look to reduce marketing spends next year to improve profitability. However, recent research by our analytics team at BCV throws up interesting insights to prove that social media is not only helping engage more guests but is also driving higher returns.

Meet Our VP Sales at Skift Global Forum to understand how BCV is helping hotels during the pandemic drive upto 21X ROI on Ad spends.