Conversation Context
  • BCV closely monitored Film and TV Personality Mark Sheppard’s social media channels after Chrissy Rucker shared that he would be on property at Renaissance Baltimore Harborplace.
  • When Mark checked in to the property on social media, BCV personally welcomed him on social media and sent a guest-on-property alert to the property team. The guest-on-property alert suggested that the property team leave a small gift in Mark’s room as an additional way of welcoming him to the hotel.
Results
  • Mark mentioned the property in posts on Twitter and Instagram. His Instagram post received 35.1K engagements and his tweet received 1.3K engagements.
  • BCV responded to Mark’s tweet and sent the guest-on-property alert to the team within 20 minutes of his initial post.
  • By re-tweeting on Twitter, Mark shared Renaissance Baltimore Harborplace’s response to his 1.15M Twitter followers and the post received 414 engagements.
  • The property was called out for its “great customer service” and several of his fans thanked the hotel for taking such good care of Mark.

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